Resume

Marketing and Strategy

Highly skilled and results-driven digital marketing professional with over 8 years of experience seeking to leverage proven skills in SEO, digital advertising, and analytics in a Senior Digital Strategist role.

Leadership

Adept at leading teams and implementing comprehensive digital marketing strategies to drive business growth. Looking to utilize my expertise to effectively contribute to and grow with a forward-thinking, innovative company.

Analytics and Privacy

Proficient in deploying and maximizing analytics tools and implementing privacy/tracking measures to ensure data integrity and compliance.

Josh Ciotti
Senior Digital Strategist

Skills

  • SEO Mastery: Advanced proficiency with SEO platforms such as SEMRush, Screaming Frog, and BrightEdge. Experienced in implementing SEO strategies that boost organic traffic and improve website visibility on search engines.
  • Digital Advertising: Experienced in managing Google Ads, display advertising campaigns, and social media advertising. Skilled in creating and optimizing ad campaigns to maximize brand reach and engagement.
  • Marketing Analytics: Expert in deploying and maximizing analytics tools like GA4, Adobe Analytics, and Matomo. Capable of extracting actionable insights from complex data to inform marketing strategies.
  • Team Management: Proven track record of leading teams and fostering expertise across the full spectrum of digital marketing disciplines. Experienced in mentoring and developing direct reports.
  • Strategy Development & Implementation: Skilled in developing and implementing comprehensive digital marketing strategies. Experienced in conceptualizing and executing initiatives that drive business growth.
  • Proficiency in Google Analytics, SEMRush, and Tableau: Proficient in using these tools for various tasks such as website analytics, SEO, and data visualization.
  • Collaboration: Proven ability to work effectively as part of a team. Experienced in collaborating with various stakeholders to achieve common goals.
  • Communication: Strong verbal and written communication skills. Capable of presenting complex information in a clear and understandable manner.
  • Problem-Solving: Strong problem-solving skills. Capable of identifying challenges and implementing effective solutions.
  • Leadership and Mentorship: Proven leadership skills. Experienced in mentoring colleagues and fostering a positive and productive work environment.
  • Work Ethic: Strong work ethic. Committed to hard work, integrity, and quality in all tasks.
  • Strategic Thinking: Strong strategic thinking skills. Capable of setting goals and developing strategies to achieve them.
  • Practical Application of AI Tools: Proficient in Python and Machine Learning concepts. Experienced in using AI tools for administrative tasks, resulting in significant productivity boosts.

Certifications and Professional Development

  • Effective Executive Speaking: Completed the AMA course in December 2022, enhancing public speaking and executive communication skills.
  • Google Analytics 4 Certification: Demonstrates advanced proficiency in Google’s latest analytics tool.
  • Google Ads Certification: Validates expertise in creating and optimizing Google Ads campaigns.
  • The Data Science of Experimental Design: Recently completed a LinkedIn Learning course, furthering knowledge in data science methodologies.

Experience

Lead Digital Strategist, Rightpoint (Remote) — April 2024 – Present

  • Earned promotion for exceptional leadership and strategic acumen.
  • Mentored and developed a direct report, fostering expertise across the full spectrum of digital marketing disciplines.
  • Utilized AI tools, including Microsoft Copilot, for administrative tasks, significantly boosting productivity.
  • Enhanced project efficiency and team synergy through adept use of Jira and Confluence.
  • Industries served: E-commerce, Healthcare, CPG, Fashion, SaaS.

Lead Strategist, E-commerce, Rightpoint (Remote) — Nov 2021 – April 2024

  • Pioneered the adoption of Google Analytics 4, driving a 40% increase in marketing ROI.
  • Conceptualized and executed CRO initiatives that lifted e-commerce conversion rates by 35%.
  • Leveraged social media advertising to enhance brand visibility and user engagement.

Senior Strategist, Data Analytics, andculture (Harrisburg, PA) — Jul 2019 – Jun 2021

  • Formulated a lead generation strategy that boosted client acquisition by 30% amidst an economic slump.
  • Instrumental in the launch and marketing of retail and health insurance campaigns.
  • Industries served: CPG, Utility, Higher Education, Healthcare, SaaS.

Digital Marketing Strategist / Consultant, JPL (Harrisburg, PA) — Jun 2017 – Jul 2019

  • Implemented SEO strategies that resulted in a 25% surge in organic traffic for a global CPG brand.
  • Identified actionable insights from data, optimizing search engine strategies, and PPC campaigns.
  • Industries served: CPG, NGO, Higher Education, Healthcare.

Senior SEO Specialist / SEO Specialist / Agency Presales, V Digital Services (Phoenix, AZ) — Apr 2015 – May 2017

  • Crafted a digital marketing strategy that increased transactions and revenue for a top e-commerce client.
  • Managed pre-sales pipelines and interacted in a sales support context with clients, contributing to sales and client success.
  • Industries served: E-commerce, CPG, Local/Small Business.

Education

B.S. in Applied Mathematics for the Life and Social Sciences, Arizona State University — 2012 – 2015

  • Sociology
  • Experimental Design
  • Social Simulation
  • Applied Statistics and Probability
  • Mathematical Modeling